In today’s evolving world of media and communication, markets are developing into specialized MBUs, Media Houses & Creative Agencies. Margins on media bookings are leaner and only volume talks. Media Managers, Planners and Buyers are increasingly eager for cutting edge solutions to gain better control over their business, keeping them one step ahead of the competition.
Visual Dolphin Media is the answer to these market changes. Tailor made specially for agencies, MBUs and media houses. it is designed by media professionls and is the result of a 30 years partnership with the world of media and communication. It is the ultimate media tool, designed by media experts for the media industry, letting you spend less time gathering information and more time using it.
Its great advantage is the fully integrated system of management throughout every department in your agency, from defining clients media strategies to the collection of receivables and payables settlement; It seamlessly supervises the operational flow of an agency as a collaborative management tool: forecast, plans, schedules, booking orders and variations, sponsorship deals, monitoring, vouching, client billing, supplier reconciliations, volume rebates, alerts system, incentives, volume rebate… you name it, Visual Dolphin Media handles it all.
Advertisers demand a measurable return on their advertising spending, challenging the agencies to provide quantifiable evidence that their campaigns are successful and to guarantee the best return on investment to their clients. Visual Dolphin Media drills deep into the multitude amount of information and provides the right analysis that supports the agencies with the superior decision making.
Visual Dolphin Media presents a powerful set of reports that helps any media buying unit get the most of its media dollar. Reports were designed to include all the information required for analyzing media type, media, and agencies, clients and campaigns performance by market segment (total billing and profit margins by sector of activities such as leisure & tourism, home appliances, food stuff…)
The usage of a standard reporting tool provides the required flexibility to produce effective reports and enables the users to export all report data to an external file, utilizing most of the standard supported data types, like pdf, Rtf or Excel.
You can extract all your reports by frequency, spending and cost, grouped and filtered by media type, media, market, client, group of clients, handler, agency, and many other dimensions…. Most important reports such as monthly spending, expenditure, forecast vs realized, selling variance, sales and cost breakdowns and many others at a one click away with Visual Dolphin Media Reporting tool.
Visual Dolphin gives you the flexibility to set up alerts to get instantly notified when a specific incident happens or a periodical checkup over data entries. Some alerts you may activate:
- User no more within range of additional discount levels or not meeting contractual obligations.
- List of booking orders at loss; bookings clashing with other ads; overbooking detection.
- Material not yet received.
- Agency or client exceeds his credit limit or grace period.
- Canceled or modified ads.
- Ads ready to be invoiced