In today’s evolving world of media and communication, markets are developing into specialized MBUs, Media Houses & Creative Agencies. Margins on media bookings are leaner and only volume talks. Media Managers, Planners and Buyers are increasingly eager for cutting edge solutions to gain better control over their business, keeping them one step ahead of the competition.
Visual Dolphin Media is the answer to these market changes. Tailor made specially for agencies, MBUs and media houses. it is designed by media professionls and is the result of a 30 years partnership with the world of media and communication. It is the ultimate media tool, designed by media experts for the media industry, letting you spend less time gathering information and more time using it.
Its great advantage is the fully integrated system of management throughout every department in your agency, from defining clients media strategies to the collection of receivables and payables settlement; It seamlessly supervises the operational flow of an agency as a collaborative management tool: forecast, plans, schedules, booking orders and variations, sponsorship deals, monitoring, vouching, client billing, supplier reconciliations, volume rebates, alerts system, incentives, volume rebate… you name it, Visual Dolphin Media handles it all.
Advertisers demand a measurable return on their advertising spending, challenging the agencies to provide quantifiable evidence that their campaigns are successful and to guarantee the best return on investment to their clients. Visual Dolphin Media drills deep into the multitude amount of information and provides the right analysis that supports the agencies with the superior decision making.
With Visual Dolphin Media, centralize all the information about your clients and agencies, such as contact names, phones, activities, addresses, brands and materials… You may cluster several under one group, define their maturity days, billing method, specify their credit limit, set their grace period rules and see their accounting statements. It helps you define a strong base for your reporting…
Visual Dolphin Media allows the MBU to categorize their media under several media types and may be combined in one quotation. Programs, day parts, press positions, websites, theaters, panels and circuits may be pre-defined with a set of rules. These rules determine by media their validity period and time, their applicable or installation days, classification and rate category. They may be published on cloud and imported by the branches to standardize and minimize redundancy in data entries.
With the numerous quantities of events, agencies and vehicles available, media, client and agency deals are huge. Add to this the wide variety of rate cards, positions, incentives, agency discounts, taxes or fees, and media planning becomes unpleasantly complex.
With Visual Dolphin Media, being able to preset all these parameters, and entering multiple basic prices for different media’s upstream and one time only, transforms designing booking orders into a profitable pleasure!
In visual dolphin media, multiple discounts and extra loading formula may be added by the MBU defining the structure of the deal from the rate card price till the net receivable.
Rate cards may be published on cloud and imported by the offices with one click.
Visual Dolphin Media allows you to create your materials for each brand identifying its name, unique reference to be shared with the stations; user will be able as well to confirm if material is received or not, approve its duration / dimensions and specify its language and validity period.