In today’s evolving world of media and communication, markets are developing into specialized MBUs, Media Houses & Creative Agencies. Margins on media bookings are leaner and only volume talks. Media Managers, Planners and Buyers are increasingly eager for cutting edge solutions to gain better control over their business, keeping them one step ahead of the competition.
Visual Dolphin Media is the answer to these market changes. Tailor made specially for agencies, MBUs and media houses. it is designed by media professionls and is the result of a 30 years partnership with the world of media and communication. It is the ultimate media tool, designed by media experts for the media industry, letting you spend less time gathering information and more time using it.
Its great advantage is the fully integrated system of management throughout every department in your agency, from defining clients media strategies to the collection of receivables and payables settlement; It seamlessly supervises the operational flow of an agency as a collaborative management tool: forecast, plans, schedules, booking orders and variations, sponsorship deals, monitoring, vouching, client billing, supplier reconciliations, volume rebates, alerts system, incentives, volume rebate… you name it, Visual Dolphin Media handles it all.
Advertisers demand a measurable return on their advertising spending, challenging the agencies to provide quantifiable evidence that their campaigns are successful and to guarantee the best return on investment to their clients. Visual Dolphin Media drills deep into the multitude amount of information and provides the right analysis that supports the agencies with the superior decision making.
- Volume Rebate: Set the VR deals with the clients and agencies. Deals with suppliers by media or group of media. MBU can analyze the profit margins generated from the media operation considering regional clients and media VR deals, as well as other elements not recorded in the media system (PPD, commissions…).
- Incentive: Incentive deals by media, client, campaign for a specific period… track at any time the status of the deal, what is outstanding from the booking order screen or through a report
- Barter: Flag a schedule as barter so all invoices generated will be categorized under another receivable ledger. This way user can split his receivables and will be able to
make the proper allocations. - Stock & Sponsorship deals: MBUs can sell a bulk of space for a specific amount to be distributed on the programs or positions based on predefined factors. In Visual Dolphin Media, space consumed from the initial deal and the balance can be checked at any time.
Invoicing as well can be separate by spot or on monthly basis
